Bang & Olufsen

Role Title: Non-Executive Director (NED) – UK

Company: Bang & Olufsen (UK)

Location: United Kingdom

Commitment: c. 2–4 days per month

Role Purpose

To provide independent oversight, constructive challenge, and strategic guidance to the Board and executive leadership, with a particular focus on strengthening brand positioning, accelerating market share growth, and ensuring long-term value creation in the premium consumer electronics and luxury audio market.

Key Responsibilities

1. Strategic Oversight & Challenge

• Critically evaluate and challenge the company’s strategic direction, ensuring alignment with market opportunities and competitive dynamics.
• Test assumptions underpinning growth plans, especially in the UK and wider European markets.
• Provide independent perspective on investment priorities, partnerships, and expansion opportunities.
• Ensure the business balances innovation, profitability, and brand integrity.

2. Brand & Positioning Leadership

• Challenge and refine the company’s premium brand positioning in an increasingly competitive and fragmented marketplace.
• Advise on maintaining differentiation in luxury, design, and acoustic excellence while remaining commercially relevant.
• Ensure consistency between brand promise, customer experience, and product delivery across all channels.
• Encourage bold, insight-driven marketing strategies that reinforce brand desirability and cultural relevance.

3. Market Share Growth & Commercial Performance

• Scrutinise go-to-market strategies, distribution models, and channel effectiveness (retail, e-commerce, partnerships).
• Challenge management on pricing strategy, customer segmentation, and competitive positioning.
• Support the identification of new revenue streams, customer segments, and growth markets.
• Ensure clear metrics and accountability for market share expansion and commercial performance.

4. Governance & Risk

• Uphold the highest standards of corporate governance and ethical leadership.
• Ensure robust oversight of financial performance, risk management, and internal controls.
• Provide independent judgement free from conflicts of interest.
• Support effective Board dynamics, ensuring diversity of thought and constructive debate.

5. Stakeholder Engagement

• Act as an ambassador for the company, enhancing its reputation with key stakeholders.
• Bring external insight on consumer trends, luxury markets, and technological innovation.
• Foster strong relationships with shareholders and key partners where appropriate.

Candidate Profile

Experience

• Proven Board or senior executive experience, ideally within premium consumer goods, luxury, technology, or design-led brands.
• Demonstrated track record of challenging and shaping business strategy at a senior level.
• Experience driving brand transformation, repositioning, or market share growth.
• Strong understanding of UK and/or international consumer markets.

Skills & Attributes

• Independent thinker with the confidence to challenge constructively and influence at Board level.
• Deep appreciation for brand, design, and customer experience as drivers of competitive advantage.
• Commercially astute with strong strategic and analytical capabilities.
• High emotional intelligence with the ability to navigate complex Board dynamics.
• Courage, integrity, and sound judgement.

Key Priorities in the First 12–18 Months

• Assess and challenge the current UK market strategy and growth trajectory.
• Evaluate brand positioning relative to competitors in the premium/luxury audio segment.
• Provide input on enhancing omnichannel performance and customer engagement.
• Strengthen Board debate around long-term differentiation and innovation.

Success Measures

• Evidence of stronger, more rigorous Board-level challenge and decision-making.
• Clear progress in market share growth and brand strength in the UK.
• Improved clarity and execution of strategic priorities.
• Enhanced alignment between brand positioning and commercial outcomes.

Remuneration

• Competitive NED fee aligned with market benchmarks and time commitment.